Here are my tips for the no bullshit email that gets right to the point and people will love you for:
- One line = One sentence = One point = One paragraph
- Only ask one question per email if possible
- Good Spacing (space every line)
- Clear concise thoughts
- Simple language
- Use bullet points
- Avoid excessive links or attachments
- If bad news (say it first) – Always end positive
- When lining up meetings – always suggest a day and time
- No color. No exclamation points. No smilies. Avoid Bold. Use basic font.
- Standard text size
- No HTML “pretty emails”
- Sentences can be short and it can be written more conversational
- No more than 5 or 6 sentences
The trick to shortening up your emails: Write them on your phone or shrink the window up on your screen so that your text appears to take up more space and more lines when you are writing them. Just like if you want to lose weight – you use smaller plates so that your portions look larger and you end up eating less.
Email should not be used as your primary form of communication. Get on the phone or meet face to face and have a conversation. Email can be the biggest waste of time ever with long drawn out thoughts, back and forth email strings etc.. The point of emails is to not explain yourself; it should be used to engage, create interest, acknowledge a point, and set up a meeting. Email is not useful for telling stories, collaborating, and giving long explanations in business.
Many marketing emails I get today are like short stories, are not authentic, look scripted and because of automated email blasting tools I am skeptical that they even were sent to me.
One of the reasons shortening and having good spacing on emails is so critical today, is that most of your emails will be read on a mobile device. One sentence turns into a paragraph and chunky paragraphs are not a decision makers best friend.
Simple, short, 2-3 sentence emails will help you stand out from all the other marketing spam your recipients are getting in their inbox every day.
People that make decisions do not have time to read through long emails. Decision makers want clear, short, and to the point communication. They are busy and on the go.
Spend an extra minute or 2 and figure out what you can take out of your email to shorten it up or how you can consolidate your thought’s. It’s MVE “Minimal Marginal Email” and KIS “Keep it Simple”.